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Home / Business / Why Has Wide Format Printing Become so Important in the Advertising Sector?

Why Has Wide Format Printing Become so Important in the Advertising Sector?


With the latest evolution in technology and increasing demand for creativity and perfection in advertising, the traditional means of print advertising in the form of screen printing etc. have become obsolete. The marketers are on consistent look out for various media vehicles, which have highest impact in terms of maximum reach, vibrancy, and less lead-time. Considering the print banner advertising, here in this article, we will review the capabilities of wide format printing as one of the most evolving technologies.

As you know, initially it was purely man made paintings and drawings used for advertising as to create hoarding or billboards. It was a common site of artists working on huge roadside hoarding by sitting on hanging ladders with a paintbrush on one hand. Then came the need for mass printing and screen printing techniques became popular.

In traditional screen printing methods, conventional marketers used to put their advertising messages on to banners and screens. Screen printers used mesh-supported stencils on to which ink gets applied to an open substrate. The cloth or print surface will be stretched on aluminum or wooden frame. The area, which is not blocked by the stencil will get ink imprinted on to it. The ink gets pumped on to the screen by capillary action in a controlled amount on to the substrate.

Wide format printing

The invention or computers and digital technology had brought in revolutionary changes in display advertising. Computer-aided designing and machine-assisted printing had changed the ads top to bottom by brining in more innovation and perfection. Wide format printing is a digital-assisted technique, which requires the design to be made on a PC with the use of designing software.

There a various types of printers used to print the content and images on to a wide variety of surfaces including fabric, vinyl, metal, plastic, and merely anything now. High end inkjet or laser printers are used for the process, which ensures maximum quality and perfection of final products. The ancestor of wide format printing is not in fact screen printing, but it is more evolved from the traditional book printing method.

This mass printing method has now largely brought down the cost and time involved in printing. The most important revolution happened with this format of printing is the unlimited space it offers to the marketers and designers to design merely anything they can image in terms of text, designs, images, graphics and so on.

Advantages of wide format printing

  • Enhancing the depth of the canvas of a banner, more innovative and stylish designs can be printed with this technology with unlimited color options.
  • In mass printing mode, wide format printing can eventually cut down the cost involved in creating banners. It is faster and the labor cost is also lesser.
  • When compared to traditional advertising banners, wide format banners now found to have more impact in terms of drawing customer attention.
  • Wide format printing can highlight even the minute details like product logo, brand name and all the images included in a promotional banner. For events where huge views are expected, wide format banners become an apt option.

With all these benefits and more, we can see that wide format digital printing has now almost beaten all other conventional mode of printings including screen printing.

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